Accessibility Communications Workshop: Message Building and Changing the Paradigm, 5/15 at 2:00 PM
In a world of 30-second super bowl ads and 140-character tweets, how do you catch someone's attention to effectively communicate about something as complex as web accessibility? In this session we'll develop scenarios and working groups around the issues we all face in encouraging organizations to really care and then act to make their web properties accessible. We will actively explore compelling storytelling beyond the business case. What is the full range of skills that the accessibility tribe needs to make effective impact? What are some of the "soft" skills that will make our message seductive rather than confrontational? Come spend the afternoon with us developing and synthesizing those skills as we evolve, focus and deepen our message.
Trustee Hall 118
5-15-2012 2:00 PM - 5:30 PM (3.50 hr)